Dry Creek Vineyard is committed to a “no compromises” philosophy producing high-quality wines, hospitality, and consumer experiences. In a post-COVID world, their unresponsive website was the antithesis of the above-and-beyond experience their customers were accustomed to in the tasting room. The new design and e-commerce store needed to provide an excellent user experience, while highlighting the history of one of the last truly family-owned wineries in Sonoma County.